First product placement appears on UK TV
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
brands
RadiumOne brings social and mobile ad network to UK
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
Mobile Augmented reality to generate 1.4bn downloads by 2015
The increasing focus on incorporating augmented reality (AR) elements within mobile applications will lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015, up from just over 11 million last year.
UK web shopping habits: Men focus on mobile… while women get social
Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.
Right to reply: How does the ASA’s new internet powers effect user reviews?
This week saw the Advertising Standards Authority’s new remit come into effect, giving the UK watchdog more power to penalize firms that run misleading claims on their websites and social media profiles. Richard Anson, CEO and co-founder of Reevoo looks at the implication of these new rules on user reviews.
Then and now: Top 50 brands on the web compared with 2004
The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.
Drinkaware app lets people track alcohol units consumed
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
New project aims to uncover top online ‘opinion formers’
SAY Media has unveiled the SAY 100, a collection of online voices that help shape opinion on a variety of subjects, including technology.
Customer reviews ‘can boost sales by 18%’
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
Top tips: Six common social marketing questions answered
Social media opens up a world of opportunities for entrepreneurs – and it’s free. What’s more, when you strip it down to the bare essentials, you are fundamentally left with traditional marketing tactics. In this Q&A article, Mark Bower MD of digital agency Coolpink gives advice on how social media marketing can be maximised and … [Read more…]