Social media campaigns are soaring in popularity, with almost all of the world’s top brands utilising the channel in one way or another. So how do you stand out from the crowd and reach your audience without alienating them? Chris Ward, UK MD Kenshoo, offers 10 tips to get the most out of this potentially … [Read more…]
Top retailers in the UK have on average 10 times more unique users on their websites in one month than they do overall global likes on their main Facebook pages, according to new findings.
In today’s media saturated world, is there really a benefit to ‘exclusive’ offers anymore? Farhad Divecha, Director at AccuraCast,explains why there’s no longer any such thing as an ‘exclusive’, and what can be done instead to make an online launch a success.
As the high street reports the worst drop in sales for 15 years, the latest figures from the IMRG Capgemini e-Retail Sales Index reveal that online sales are bucking the trend by recording continued growth.
Google’s Android global ad impression share has surpassed iPhone OS for the first time, according to new data from mobile ad network InMObi.
Social commerce company Reevoo has highlighted the perils to retailers and brands of relying solely on ‘passive’ customer review systems.
Microsoft’s search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise.
This month’s top trends in digital: Mobile entertainmet | Hobbies Vs. Work time | DIY Boom | Real Time bidding | Customers’ ‘social value’ | Customer complaint response | Product info boosts sales | Small biz drive economy | Music powered social games | IT social media use | Online confidence | UK freelance demand … [Read more…]
Consumers are being warned of the alarming number of illicit practices where diet pills can be bought online without the necessary prescription, after new research from brand protection agency MarkMonitor.
Retailers are increasingly embracing the online world of affiliates, but do they – and should they – trust them? Doug Scott of DiscountVouchers.co.uk looks at the issues facing retailers in the growing voucher code arena.