Affiliate marketing, using online publishers to promote your brand on a pay per performance basis, has reached a level of maturity. But how can you make the most out of this lucrative channel? Alex Lockett, senior affiliate marketing consultant at Stream:20, offers 20 key tips for affiliate marketers…
XS2TheWorld, a mobile marketing agency founded in the Netherlands, today announced the opening of a London office to capitalise on the UK’s dynamic and growing mobile market.
With the web and smartphones growing ever more popular, how is this changing the way we shop? Webloyalty offers a nine point guide on what to expect in three years time…
With cheques being phased out, and digital channels on the rise, Michael Norton, Managing Director of PayPoint.net looks ahead at the payment methods that we’ll be becoming more familiar with over the next decade as well as the new sales channels that will be available to retailers.
The National Magazine Company (NatMag) are to launch mobile versions of their Company and Men’s Health magazines, in partnership with Mobile Interactive Group.
Consumers in mature markets (including the UK) are less receptive to online advertising than those in emerging markets, while all users prefer integrated ad formats, according to a new global study.
News and Media Apps have topped the first ever App benchmark study from eDigitalResearch, assessing the usability and customer journey across almost 50 of the most popular mobile Apps across a variety of categories.
As more firms tap into the targeting power of online data, how can you ensure you’re not in breach of copyright and privacy laws? Andrea Bardakos-Riley of AudienceScience highlights five key ares to ensure you get the most out of online data without treading on anyone’s toes.
Online retail is growing six times faster than high street sales and is predicted to exceed £37 billion by 2014, according to new research.
Facebook has launched a stand-alone community site called ‘Facebook Studio’ where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.