Shoppers ‘still impulsive despite economic gloom’
Despite economic pressures, Shoppers are as impulsive as ever, with the number of grocery categories that a shopper buys from impulsively increasing by a third since 2008, according to new research.
brands
Shoppers 'still impulsive despite economic gloom'
Despite economic pressures, Shoppers are as impulsive as ever, with the number of grocery categories that a shopper buys from impulsively increasing by a third since 2008, according to new research.
IPC targets women with ‘mass market’ games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
IPC targets women with 'mass market' games site
Publisher IPC Media has launched Feelgood games, an online games site aimed at women aged between 25-44.
Two thirds of consumers ‘fail to click with unengaged social media advertising’
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Two thirds of consumers 'fail to click with unengaged social media advertising'
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
Nearly half smartphone users ‘have shopped online’
New research from eDigitalResearch and Portaltech shows that almost half of Smartphone users (48.2%) have now shopped online and on their mobile, increasing by a dramatic 13% in just nine months.
Guest comment: Is mobile broadband strangling mobile commerce?
Shopping online, on your mobile. Total breeze or complete nightmare? Neil Hawkins, contributing editor at Chooseisp.co.uk takes a closer look…
Pepsi woos European digital agencies with competition
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations.
Indians ‘now spend more time on social media than email’
Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the countiy’s web users accessing social media daily, according to new research.