Top 10 video streaming brands: UK
YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).
brands
Roundtable report: Citizen filmmakers hold power for corporates
Big brands are being taught lessons in engaging with the consumer by amateur video makers with a knack for making big-hitting films for the web, according to a roundtable panel discussion.
Data: Top 10 online video brands by total streams: US
YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).
UK retailers ‘missing trick with personalised cross-selling emails’
The vast majority of the UK’s top retailers are adopting a ‘one size fits all’ approach to their email marketing, reducing the accuracy of communications and as a result, risking lower conversion rates and effectiveness, according to a new study.
Email tops social media for brand interaction- research
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to new research.
Top tips: Checking in’ to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Top tips: Checking in' to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Most smartphone users ‘actively seeking local info’
Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study.
Right to reply: Habitat’s woes show high street needs to go back to basics
It has been a devastating week for the retail sector, with many household names falling victim to the pressures of crumbling consumer confidence and shrinking household budgets. With fashion retailer Jane Norman announcing that it is going into administration, the takeover of Habitat by the Home Retail Group and Homeform also confirming that it was … [Read more…]
New Media Age shuts print edition- goes online only
Centaur Media is shutting down the print edition of New Media Age – the market leading weekly magazine for the UK digital marketing industry.