Top 10 websites in Malaysia: Social networking and online video soars
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
brands
Top tips: The measure of success: quantifying social media marketing
So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]
Affiliate marketing report: Google’s affiliate aspirations?
Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report.
Top tips: The future of personalisation – taking control of your digital identity
As digital technology becomes more integrated into modern life, digital identity is becoming increasingly important. Alex Willcock, CEO of VisualDNA, looks at the role of personalisation as the lines between online and offline become increasingly blurred.
Just 10 days for brands to register or block .XXX domains
The final date is approaching for trademark holders to apply for ‘adult content’ .XXX domains, ahead of the ‘landrush’ period.
Top tips: Supporting LadyGaga.fr – keeping your site online
Earlier this year, managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part in an online competition. The firm supported the arrival of 25,000 fans in the first five minutes. In this article, Will Sargent, Business Solutions Consultant, … [Read more…]
Collective takes Tumri personalised ad tools to UK
Collective has launched Tumri in the UK, following its recent acquisition of the company in the US.
ASA deals with over 5,000 complaints about UK websites
The ASA has received far more complaints then expected since extending its remit to cover advertising on web and social media sites earlier this year.
Email marketing campaigns ‘becoming more engaging’- survey
Email marketing campaigns are becoming more effective in engaging recipients, largely due to improved data segmentation and more targeted content, according to new research.
Manchester marketing agency R.O. EYE expands to London and Berlin
Performance marketing agency R.O.EYE is expanding its affiliate management, consultancy and mobile services across Europe, opening two further offices in London and Berlin.