Google+ debuts brand pages
Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers.
brands
Infographic: The most valuable digital consumers
Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to new data.
Guest comment: Does More Commission Equal More Sales? (Part 2)
What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
Guest comment: Who can afford luxury these days?
As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
Infographic: How do consumers interact with brands on social media?
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Adobe updates Scene7, adds social shopping tools
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
Guest comment: The role of a modern brand- Are B2B and B2C outdated terms?
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Guest comment: Does more commission equal more sales? (Part 1)
What levers can affiliate managers pull in order to increase sales? In this two-part article, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, whether more commission to affiliate partners actually generates more sales within performance marketing.
Reckitt Benckiser debuts branded online and mobile games
FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands.
One in five US consumers ‘research products on Facebook before purchase’
One out of five consumers in the US turn to Facebook to research a product before making a purchase decision, according to new research.