With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
Video ads get a click through rate 4-7 times higher than static image ads, according to a new study from DoubleClick.
London-based digital marketing agency LBi has bought US social media marketing agency Mr Youth for approximately $40- $50m.
British businesses have failed to adjust to the needs of the ‘Recommendation Generation’ and are wasting billions on out of date techniques, according to a new study.
Online marketplace eBay has sent the Government its Mobile Manifesto eBay is submitting its Mobile Manifesto to the Government today, setting out what industry and policymakers must do in order to improve the UK’s mobile infrastructure in order to support growth in the country’s digital and retail economy.
Online marketplace eBay has sent the Government its Mobile Manifesto eBay is submitting its Mobile Manifesto to the Government today, setting out what industry and policymakers must do in order to improve the UK’s mobile infrastructure in order to support growth in the country’s digital and retail economy.
Most British consumers (89 percent) are likely to tell the organisations they do business with if they receive poor service, yet almost half (44 percent) do not believe they take notice of, or really care about, the feedback shared, according to a new study.
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
UK Internet users spend a combined total of 240 million hours every month watching online video content, with the average user spending 20 minutes a month watching YouTube, according to analysis from Experian Hitwise.