Daily Mirror revamps site with personalised content and new ad formats
The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
brands
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
Lovefilm boss steps down to lead Mothercare
Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO.
Top tips: The Search for Incremental Sales – Cashback Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between cash back sites and advertisers.
Top tips: 5 steps to win back your email subscribers
It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.
Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook
Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research.
Super Bowl: Ad spend and consumer recall on the rise
Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.
Amazon debuts ‘Junglee’ ecommerce site in India
Amazon has launched an ecommerce site in India, marking the entry of one of the world’s largest online retailers into the $550 billion retail market.
Amazon debuts 'Junglee' ecommerce site in India
Amazon has launched an ecommerce site in India, marking the entry of one of the world’s largest online retailers into the $550 billion retail market.
UK culture survey: Brits ‘blurring lines between brand and consumer
Brands need to engage on an equal level of interaction with people about wider topics, such as political issues, to meet consumers shifting expectations, according to a new report.