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brands

UK search trends: Entertainment keyword volumes down 13%

June 28, 2012

The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, according to new research.

Uncategorized Amazon, brands, digital marketing, Entertainment, games

Retailers missing trick with social media and recommendations

June 28, 2012

UK retailers are still failing to take full advantage of the opportunity that social commerce offers for growth, according to new research.

Uncategorized brands, content, Facebook, media, retail

Top tips: What widget is right for me?

June 28, 2012

There are a vast aray of widgets available to website owners, from Facebook ‘likes’ to comment boxes. But what Widget suits your business? Harvey Sarjant, Director of Business Development Europe, RadiumOne offers a guide…

Uncategorized advertising, brands, content, Europe, Facebook

Online market research tool helps campaing planning

June 28, 2012

Clarite Research has launched a ‘Mass-Qual’ research tool, giving brands access to consumer data across all marketing platforms.

Uncategorized agencies, brands, email, marketing, technology

Travel brands miss out on video and image search- TripAdvisor, Expedia and Monarch lead the way

June 27, 2012

Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google.

Uncategorized analytics, brands, content, Google, images

Six types of social media users (Infographic)

June 26, 2012

Are you a ‘spark’ or an ‘onlooker’? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by catergory type.

Uncategorized brands, Facebook, infographic, media, Privacy

Centaur buys Econsultancy for £50m

June 25, 2012

Centaur Media has bought Econsultancy for £50m, as the publisher looks to focus on digital and events channels.

Uncategorized Australia, brands, digital marketing, global, marketing

Digital journalism trends- Video, mobile apps and infographics flourishing

June 25, 2012

Digital journialism is going mainstream, with media brands around the world carrying a wider range of digital content, supporting more devices, and drawing on digital sources more heavily than before, according to a new report.

Uncategorized apps, brands, Brazil, China, content

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

June 22, 2012

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.

Uncategorized advertising, agencies, brands, digital marketing, Facebook

Cookie law compliance for mobile marketing

June 22, 2012

How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.

Mobile, Uncategorized brands, marketing, Privacy, technology
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