Global Android market ‘fell to 37%‘ in 2012
Apple regained dominance in the mobile operating system market, after falling behind to Android in 2011, according to new data from mobile ad technology firm Velti.
brands
‘Mobile first’ campaign delivers strong results for UNICEF
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
'Mobile first' campaign delivers strong results for UNICEF
A marketing campaign from UNICEF UK that was developed especially for the mobile platform significantly increased brand awareness and support according to a recent study by global market research agency Millward Brown.
20 biggest marketing blunders of 2012
Everyone makes mistakes- but some mistakes are bigger than others. From Apple’s wonky maps to Yahoo’s boss being fired over alleged ‘fake CV claims’- this year saw plenty of high-profile digital disasters. As part of our 2012 review, Netimperative salutes those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to … [Read more…]
UK leads world for online shopping and video- Ofcom
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom.
John Lewis tops Christmas viral chart
John Lewis has had the most effective social video strategy in the run up to Christmas, according to new research from branded video distribution network, goviral.
First Chinese fashion retailer launches in UK
The first Chinese fashion retailer to expand to the UK, Bosideng, has launched its e-commerce website, offering premium menswear clothing and accessories.
Ecommerce trends in 2012: The 10 biggest headlines of the year
Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]
Internet regulation trends in 2012: The 10 biggest headlines of the year
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]
Top 10 emerging digital media trends for 2013
Millward Brown, a global research agency, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.