The number of technology brands using Twitter and Facebook fell during 2012, with engagement levels dropping leading brands continue to use social media, but only 10% actually engaging, according to new research.
Web self-service has become the primary channel for customers sourcing information for after-sales service, according to new research.
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Figures from the British Retail Consortium have highlighted a boom in online spending for Christmas 2012.But without the 17% rise in website sales for goods other than food, spending would have fallen. Mark Haviland, MD of CPA network Rakuten LinkShare looks at the growing importance of ecommerce for the UK economy.
Popular UK parenting website Mumsnet has appointed eCircle to handle its eCRM campaign.
Facebook is currently trialling its latest innovation, Facebook Gifts, which will allow individuals to buy physical gifts on the platform to be delivered to their friends. This innovation is set to be a real boost for Facebook and may serve to convince brands and retailers to commit to the overall concept of F-commerce. Richard Britton, … [Read more…]
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Twitter could be worth up to £7 billion as the company prepares to go public in 2014 according to a news report.
MEF, the global community for mobile content and commerce, starts the new-year by unveiling its mobile predictions for the next twelve months.