Top 20 most visible paid search advertisers (and SEO brands) on Google UK
Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research.
brands
Gaming as content (and some brands that got the hang of it)
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]
Customer data trends: Brands making progress in “winning hearts and data”- DMA
Consumer willingness to share information with brands has rocketed in the past 18 months, according to new research from the DMA.
Virtual fitting room gives size advice for online clothes shoppers
Online clothes shopping tool Fits.me has expanded its virtual fitting room with its Fit Advisor size recommendation engine.
Mobile trends: New apps ‘struggling to break into top charts’
Getting into the lucrative top 20 apps charts on Apple’s App store or Google Play is becoming tougher, according to new research.
Top 3 tips: Mobile shopping of the future
As technology evolves, this year’s Mobile World Congress has provided a glimpse of things to come. Mark Haviland, MD of CPA network Rakuten LinkShare, takes a look at some of the biggest mobile shopping trends to watch in 2013 and beyond.
RTB giant DataXu goes global with rebrand of Mexad
Real time bidding firm DataXu has rebranded Mexad, as the US-based ad technology provider firm expands across Europe and beyond.
Hackers turn Burger King Twitter account into McDonalds
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers.
Lyons Tea gets first ‘pause button’ video ads on RTE player
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
Windows 8- how are brands using in-app advertising?
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.