Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three … [Read more…]
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research.
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.