From Facebook’s first web-wide ad network to the collapse of the Omnicon-Publicis merger, 2014 was a huge year for digital advertising. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. As part of our review of the year, we look back … [Read more…]
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.
As people around the UK gear up for Christmas party season, Rakuten Marketing reveals the fashion trends likely to be taking the limelight at this year’s office events.
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way.
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.