Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
Holidaymakers want technology to help them save time and money and make their trip more personalised, according to new research.
Apple and Intel are among some of the world’s biggest brands that have been dropped from China’s approved purchasing lists.
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.