Programmatic fuels rise in online publishing recruitment
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.
brands
SpotXchange expands in Europe with Trinity Mirror hire
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Most retailers admit online customer service better than in-store
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.
Unilever Foundry and Lions Innovation search for ‘world’s top 50 start-ups’
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people.
Guest comment: Micro-video goes mainstream
Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.
Top 50 online retailers in the UK: Travel companies Ryanair and Expedia take off
Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.
Supermarket recipe pages prove popular on Pinterest
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site.
AdWeek Europe highlights: Mobile marketing top social media buzz
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
Just 6% of marketers have ‘single view of customer’ (despite being a top priority)
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.