brands Archives

Big brands ‘appearing on sleazy website ads’

April 16, 2015

Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week.

Coca-Cola swaps UK site for digital magazine

April 15, 2015

Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.

Predatory or prudent? High price of .sucks domain investigated

April 14, 2015

The price of new .sucks domains is to be investigated amid claims that brands and celebrities could be exploited.

How brands are taking a stance (and winning fans) with LGBT advertising

April 13, 2015

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

Top apps of 2014: Uber, Lyft and Tinder fastest risers

April 13, 2015

Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US.

YouTube revamps TrueView in-stream ads

April 9, 2015

YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks.

The rise of YouTube ads: 5 years of TrueView metrics (infographic)

April 9, 2015

This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.

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