Dynatrace lets brands compare digital campaigns to rivals
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.
brands
Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
Time watching video on digital screens ‘now matches TV’
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.
Facebook takes on Amazon with ‘one click’ mobile shopping
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector.
Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
Unruly launches in Japan to coincide with UK trade visit
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
Nielsen boosts mobile ad metrics with ‘total digital view’
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.
Facebook adds six new emojis to ‘Like’ options
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’.