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brands

Top sports marketing tips: Sponsorship 2016 – this time it’s personal!

January 20, 2016

It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.

Ads apps, brands, global, marketing, media

Digital fashion trends in 2016: Retailers miss ‘£9bn opportunity’ from shoppers’ research habits

January 20, 2016

Retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing, according to new research.

E-commerce brands, Christmas, content, email, Google

No joke: Univision buys stake in comedy site The Onion

January 20, 2016

Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site.

Content brands, content, media

Guest comment: Rise of the ‘virtual shopper’?

January 19, 2016

With VR device sales forecast to hit 14 million units worldwide in 2016, Steve Dann, CEO, Amplified Robot, looks at what is happening with VR in ecommerce and how it is being used to improve online retail experiences.

Content, E-commerce, Mobile Amazon, apps, brands, Christmas, ecommerce

Google search shake-up: Economist, New Yorker and Time drop down rankings

January 19, 2016

Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

Content, Search brands, content, Google, Search, Twitter

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC]

January 19, 2016

UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.

E-commerce brands, ecommerce, Germany, global, infographic

Content marketing tips: The new guide in style

January 15, 2016

Website projects can easily lose their way- from an organisation’s vision to a design team’s opinion. Tom Houdmont, principal software engineer at Box UK discusses the importance of ‘Style Guides’ for web developers and businesses.

Content BBC, brands, content, marketing, UK

Channel 4 expands into mobile games

January 15, 2016

Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games.

Mobile Android, brands, Entertainment, Europe, games

Laundry fail: Buzzfeed breaks native ad rules with Dylon

January 15, 2016

Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.

Ads, Regulation advertising, brands, content, Facebook, marketing

Top tips: What user experience trends do businesses need to embrace in 2016?

January 15, 2016

Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.

Content Apple, apps, brands, content, Facebook
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