A huge proportion of UK consumers are ready for the next stage in digital retail: completely automated purchases managed by machine with no action from the shopper needed, termed Programmatic Commerce, according to new research.
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.
Amazon’s Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button.
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.
The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.
eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights.
Ad tech firm Loop Me has launched its new AI bot, which it says can automatically optimise and scale campaign ads toward high-performing audiences.
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.