Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.
With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the event via the latest digital and physical platforms.
Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing. Stéphanie Zorpi, Head of Business Intelligence, and Pierre Osdoit, Head of Marketing, at TYTV, explore how brands approached moment marketing around the UEFA Euro 2016 … [Read more…]
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.