PG Tips turns Monkey into Facebook chatbot for Red Nose Day
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.
brands
Top tips: Unlocking the value of video for e-commerce
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
Cheetah Mobile rebrands mobile ad business as Cheetah Ads
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.
LoopMe’s Artificial Intelligence gets $10m funding boost
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
Shazam debuts augmented reality tool for brands
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
What’s next in the world of social media?
With the rise of distributed content, chatbots and influencer programmes, Gaelle Bertrand is Head of Brand Insight and Social Media Intelligence at Kantar Media looks at what we can expect to be the biggest social media trends over the coming year.
Hotwire discovers the most popular brands and trends from MWC on Twitter
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event.
Disney UK partners 7 big brands to promote Beauty and the Beast
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.
Snapchat attracts 42 million fans to NFL content
Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content.