WhatsApp teams with iAdvize to boost customer service for brands
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.
brands
Majority of marketers “not confident they’ve sussed mobile”
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
O2 and Havas uncover true performance of Facebook advertising
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.
Top tips: Scaling through the online conversion wall
Duncan Keene, UK managing director of ContentSquare, describes how higher conversion rates are within reach.
Google’s Latest Crackdown On Interstitial Ads – Will Publishers Have To Rethink Their Revenue Model?
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
One month on: How did the Super Bowl ads perform on social media?
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
IAB UK gets first marketing boss
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
Speak to me: how retailers are getting their voice heard in China
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.