With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.
Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.
The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.
A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals.
As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events.
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.