Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.
The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.