Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
November 11th is the biggest shopping day in the world – China Singles Day. Abi Jacks, Director of Marketing at Rakuten Marketing UK looks at what this means for the UK and why should marketers care about it.
With 28% of global shoppers buying most of their clothes online, fashion eCommerce is big business, but how can it emulate the in-store experience? Andy Clark from e-OUTDOOR offers tips of the Secret to Selling Clothes Online.
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.
The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.
Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.