It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.
Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.
Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.
The Super Bowl is one of the most watched events of the year, so brands need to be ready for high volumes of traffic. Carmen Carey, CEO Apica examines which brands potentially suffered extensive brand damage through their site going down as large numbers of fans were being pointed towards it in the half time … [Read more…]
The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.