Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.
blogging
Yahoo profits drop but keeps share of Alibaba ahead of IPO
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.
Tumblr case study: Aldo Fashion contest boosts social engagement
Footwear company Aldo launched a contest to identify and reward “the next stars of Tumblr” to target the blogging network’s highly engaged community of fashion and design enthusiasts.
Dreamworks bets on YouTube: Dominant platform in 5 years time?
YouTube will be the dominant media platform in five years according to Dreamworks CEO as the company prepares a family orientated channel on Google’s video sharing site.
Eurovision Song contest gets record 5.3m tweets
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network.
Tumblr finally adds smartphone editing tools
Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time.
Tumblr gets ‘visual analytics’ to measure brand blog success
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year’s batch for your viewing … [Read more…]
Turkey blocks YouTube and Twitter
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.
Train firm uses Twitter artist to boost followers
Train operator East Coast has launched a social media campaign which will reward a selection of followers with a hand-drawn image from a celebrated Tweet artist.