Rumours abound that Twitter will be introducing a new 10,000 character option sometime at the end of this quarter, a move that will effectively change Twitter’s most fundamental feature. Nadia Barmada, Content Director, Found, argues why brevity is Twitter’s strongest selling point.
Following the news that Twitter is considering upping its character limit to 10,000 Mark Slade, Managing Director EMEA, Opera Mediaworks, comments looks at how the move could alter the approach of mobile advertisers.
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Self-promotion and networking can be tricky for introverts. But in the world of chatter, the Internet is the great equalizer—an ideal platform for those who prefer the couch over the cocktail party. Sales coach and author Kim Staflund offers three tips to promote yourself or a product online.
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform.
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. Mark Preston, founder and director of WildShark, looks at Google’s attempt create their own ‘Frankenstein’ machines that can emulate human thought- and what this … [Read more…]
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]