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behavioural targeting

eBay debuts motoring services hub

September 23, 2010

eBay Advertising has launched the Motoring Services Hub , an integrated online hub that showcases a wide range of motoring-related services, offers, and special deals from partners .

Uncategorized advertising, behavioural targeting, brands, eBay, UK

Guest comment: How a digital agency uses Facebook

August 27, 2010

Once an exclusive student hideout, Facebook can now boast 27 million users in the UK. That’s almost half the population, which by now includes the parents of those students. Crucially, 18 million of these are active and returning users. In this article, digital agency Codecomputerlove explains how they make the most of the social media … [Read more…]

Uncategorized advertising, behavioural targeting, brands, content, Facebook

Right to reply: Consumers should not fear a diet of cookies

August 20, 2010

The digital advertising industry must tackle misunderstanding with transparency and relevant ads, according to Improve Digital.

Uncategorized advertising, behavioural targeting, digital marketing, marketing, newspapers
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