Right to reply: Creating long term online customer engagement
Organisations can no longer be satisfied with 3% conversions from customer acquisition strategies, argues Wayne Morris, General Manager at Maximiser.
behavioural targeting
UK video ad trends- Advertisers ‘think video ads are more effective than TV’
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.
Top tips: Creating long term online customer engagement
Customer retention has long been a key marketing issue, and it remains an issue online. Wayne Morris, UK General Manager at Maxymiser, discusses how to create long term online customer engagement.
Top tips: Technology gives performance marketers the edge
Technology-savvy players such as Amazon and eBay set the standard for technology and tools in the performance marketing channel. However, e-commerce sellers, advertisers and affiliate marketers of all sizes can benefit from utilising product data feeds. This technology enables simple access to new online channels that drive incremental revenue and consumer engagement with products. Rob … [Read more…]
Top tips: How to run a successful online marketing campaign in a new social environment
Rupert Staines, managing director of RadiumOne, reveals his best practice tips to running a successful online marketing campaign.
Predictive behavioural targeting technology goes mobile
Behavioural targeting firm nugg.ad is introducing new tools to help advertisers target mobile users based on their preferences.
Guest comment: Online advertising grows up
Online advertising is finally coming of age, with firms becoming savvy in delivering effective brand messaging over the web. But as budgets shift to digital, Ben Humphry, Country Director UK and Ireland at nugg.ad looks at the remaining barriers preventing the medium from reaching its potential.
Top tips: Want to drive brand awareness? Think predictive behavioural targeting
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]
Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
Time to buy a brolly? New tool lets advertisers target consumers based on weather
TOMORROW FOCUS Media, Germany’s largest online publisher, is now offering advertisers the ability to target consumer advertising based on real-time weather conditions.