While Facebook, Twitter and LinkedIn dominate the global scene, niche social networks have massively increased their market share, with Instagram and Pinterest emerging as the global winners, according to a new study.
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks.
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
RollUp Media is adding to its network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers.
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.
Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results.
Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business.
News Corp is to separate its publishing and media and entertainment businesses into two publicly traded companies, with the proposal receiving support at a board meeting this week.
Apple is launching iTunes online store to Hong Kong, Taiwan and 10 other Asian countries, but the online video and music store is still yet to maake an appearance in China.