With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends … [Read more…]
Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button.
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.
If this weekend’s Eurovision Song Contest was decided on social media, Saturday’s winner would be Albania, with a quarter of overall Eurovision mentions coming from the UK, according to new research.
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK.
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
Google has followed in the footsteps of Amazon, Apple and eBay to open a physical retail store in London.
Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]