Google Play updates analytics for in-app ads
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.
apps
Just Eat plans £100m London Stock Exchange floatation
Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets.
Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Formula One social media rankings: Lotus races to pole position
Ahead of the new season, the first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.
Whatsapp Android app security flaw exposed
The Android version of WhatsApp has a loophole that leaves chat histories wide open to other apps installed on the same smartphone, according to new findings from a security consultant says.
Smartphone and tablet usage in the US: Women Vs. Men
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.
Apple reveals CarPlay: Ferrari, Mercedes-Benz and Volvo put Siri on the dashboard
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’.
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.
Bebo debuts video messaging service
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab.
Mobile ads ‘twice as effective as PCs’- BBC study
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.