Mobile app trends for 2015: The year apps go programmatic?
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
apps
WhatsApp lands on desktop PCs for first time
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.
Air France game rewards winners with first class upgrade
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]
Anatomy of a game: How Monument Valley became a hit with a team of 8
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales breakdowns that helped the award winning puzzler become one … [Read more…]
The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.
Tesco launches Google Glass shopping app
Tesco has become the first major UK retailer to launch a Google Glass shopping app.