Facebook mobile app ad spend jumps 235% but clicks fall
Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.
apps
Facebook Messenger gets mobile payments
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.
WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
UK budget: Internet of Things, 100MB broadband, banking API
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country.
Mario goes mobile: Nintendo to make smartphone games for first time
In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones.
Android gets smarter with Google Now integration
Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.
Yahoo on course for $1bn mobile-ad revenue this year
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.
Right to reply: As Facebook App Deadline Looms, Marketers Must Consider Data Implications
Russell Loarridge at Janrain discusses the data implications for marketers following the news that Facebook has migrated all apps to its v2 framework.
Google opens shop in London
Google has followed in the footsteps of Amazon, Apple and eBay to open a physical retail store in London.
Apple Watch: How the web reacted
The Apple Watch launched yesterday to much fanfare, but how did the digital community and social media at large react? We gather together some key comments and stats from the last 24 hours to forecast if Apple’s next big thing will fly or flop.