Android apps to run on Windows, Macs and Linux with ‘Arc Welder’
Google has launched a tool that lets Android apps run on any machine that can run its Chrome browser.
apps
One in five apps ‘get forgotten’
Speed and simplicity top reasons for using apps, but one in five are installed and forgotten, according to new UK research.
10% of top UK brands ‘running mobile display ads without optimised site’
Most advertisers now have a mobile optimised site, but some are still lagging behind- risking losing a huge chunk of their audience as a result.
Top mobile tips: Follow the money when it comes to optimisation
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Twitter debuts live-streaming app ‘Periscope’
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone.
TFL runs digital road safety campaign for London kids
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.
Facebook opens Messenger to third-party apps
Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app.
Twitter tests autoplay videos on apps
Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.
Poor internet connections ‘cost UK economy £11bn a year’
Despite a growing reliance amongst businesses on the internet, recent research has discovered that slow internet connections are costing the UK economy £11bn a year in lost productivity, as millions are left unable to work during periods of IT downtime.
BuzzFeed: The latest new digital brand to unlock mass market audience
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.