Mobile app use overtakes TV viewing in US
Americans are spending 198 minutes per day using mobile apps this year, compared with 168 minutes watching television, according to new research.
apps
New Twitter ‘buy’ button takes on Facebook for social commerce
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets.
Right to reply: Apple’s explosion of omni-channel media
In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.
What advertisers need to know about iOS 9
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
Advertisers now ‘spending 4 times more on Facebook app ads’
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
Apple woos Android users with ‘switch’ app and upgrade plan
Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.
China digital trends in 2015: Huge shift to mobile as growth slows
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.
Apple allows ad blockers for first time
For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad … [Read more…]
AOL buys Millennial Media to boost mobile ads
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
Amazon Prime beats Netflix to offfline viewing feature
Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”.