It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.
Amazon has launched a new shopping app on Android called Underground, which is a collection all of the free apps offered throughout the Amazon Appstore.
Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales.
Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.