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Instagram takes on Vine with 1 second ‘Boomeramg’ videos

October 23, 2015

Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.

Mobile, Social Android, Apple, apps, Facebook, Google

YouTube takes on Netflix with $9.99 subscription service

October 22, 2015

YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify.

Content, E-commerce, Video Amazon, apps, content, Google, music

Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners

October 13, 2015

The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.

Ads, Mobile, Social, Video, Viral advertising, Apple, apps, content, Entertainment

Adblock Plus forms independent panel to decide ‘acceptable ads’

October 13, 2015

Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.

Ads, Regulation advertising, apps, content, iPad, technology

Global chat app trends: WhatsApp most popular in India

October 9, 2015

A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.

Mobile, Social apps, Asia Pacific, brands, Facebook, global

Digital path to purchase: Influencing decisions before customers go in store

October 8, 2015

About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.

E-commerce advertising, apps, brands, email, media

Facebook offers 3 new second screen tools for broadcasters

October 7, 2015

Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers.

Mobile, Social apps, content, Facebook, security, Twitter

Twitter takes on breaking news with ‘Moments’

October 7, 2015

Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.

Content, Social apps, Entertainment, images, media, Twitter

Top tips: Does ad-blocking mean publishers need to reprise pay-walls?

October 5, 2015

With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.

Ads, Content, E-commerce advertising, Apple, apps, content, Entertainment

Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP

October 2, 2015

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

Ads, Content, Regulation advertising, agencies, apps, brands, content
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