Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
apps
Mobile experiences ‘make or break’ customer loyalty- study
The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.
Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.
Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.
Top tips: Container technology – giving businesses the competitive advantage?
Earlier this year, Facebook began integrating chatbots into its Messenger platform. What is lesser known, however, is the back-end secret weapon that’s been powering the quick release schedule of this update, while also driving efficiencies in the wider enterprise space. Luke Bond, senior consultant at software engineering company, YLD, explains why, despite all of the … [Read more…]
Cannes Lions 2016 review: Marketers and the Gen Z conundrum
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
Snapchat wins older users as it tops App Store for first time
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data.
Quarter of Brits turn to social media to understand EU referendum- report
One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]
Euro 2016: Fifth of fans to watch on mobile [INFOGRAPHIC]
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
Right to reply: Six reasons why Three’s ad blocking will fail
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.