Two million Spotify users blocking ads with unauthorised apps
Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that block ads.
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Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
New in-app tool protect brands in programmatic environments
Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.
Google ‘removes more than 100 bad ads per second’
Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Third of customers trust tech firms with their bank accounts
Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.
£820: All you’re worth on the dark web
Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research.
UK launches new cyber security ‘code of practice’ for digital devices
Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.
Growth of connected TV advertising in Europe [INFOGRAPHIC]
Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.
Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.