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Yext partners with Chinese apps for tourism targeting

February 25, 2019

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.

Ads, Content, Mobile, Regulation apps, brands, China, Google, Search

Samsung reveals foldable phone and 5G Galaxy model

February 21, 2019

Samsung has unveiled its much-hyped Galaxy Fold, a smartphone with a second flexible display that opens out to offer a tablet-sized device, for a hefty price.

Mobile, News, Video, Viral Apple, apps, Samsung, smartphones, technology

Valentine’s Day marketing review: Evolution of emotion in video campaigns

February 19, 2019

We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]

Ads, Content, News, Video, Viral apps, brands, Christmas, marketing, media

Harrods or Greggs? What your dating app says about you

February 13, 2019

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

Ads, Content, Mobile, News, Social apps, brands, Facebook, marketing, media

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

February 12, 2019

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

Ads, E-commerce Amazon, analytics, apps, brands, Europe

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

February 8, 2019
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

Ads, News, Social apps, brands, content, demographics, Facebook

Snapchat comeback: Chat app beats estimates and stems decline in users

February 7, 2019
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

Ads, Content, Mobile, Social advertising, Amazon, Android, apps, brands

Facebook profits hit record high (despite year of scandals)

January 31, 2019
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

Ads, Content, Mobile, Social advertising, apps, brands, China, ecommerce

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

January 31, 2019

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

Ads, Content, Social advertising, apps, brands, China, content

What’s in store for retail in 2019? Top 5 Predictions

January 30, 2019

With shoppers becoming ever more demanding and retailers under pressure to deliver the seamless service experience consumers crave, Manhattan Associates, has identified five key themes it believes are set to dominate the retail agenda in 2019.

E-commerce apps, retail, technology, UK
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