Pokémon Go and Mario Run drives App Store sales up 40%
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
Android
Virals of the year: Arnie sparks mayhem in Mobile Strike elevator
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Facebook brings Instant Games to Messenger and News Feed
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called “Instant Games,” along with 17 titles that include some familiar names like Pac-Man.
Black Friday: How did apps perform?
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research.
Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.
Instagram debuts Periscope-style live video platform
Instagram has revamped its video features with a Periscope-style live broadcast option.
Blippar turns Covent Garden into augmented reality wonderland for Christmas
Visitors to Covent Garden can experience the Christmas shopping spree of the future this festive season as the area transforms into the world’s first augmented reality (AR) retail district in partnership with pioneering AR app Blippar.
The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live
Amazon has premiered the first episode of ‘The Grand Tour’, the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.
Top tips: How to excel at mobile commerce this holiday season
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.