Exposed: NHS caught sharing users’ health concerns with Facebook
The popular NHS Choices health website has been exposed automatically ‘tracking’ all Facebook users that visit, according to new research.
analytics
Advertising to smartphone users: Wait till the midnight hour
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
New tool lets UK brands track competitors’ SEO and paid search strategies
UK Brands can analyse and track the search engine optimisation (SEO) and paid search strategies of their competitors thanks to the new UK version of the search analytics software service from Searchmetrics.
News round-up: November 15th 2010
This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
Top tips: Achieving customer relevance
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Digital minds: 60 seconds with VideoJug’s Tom Laidlaw
How-to videos are on the rise, and present a huge opportunity for advertisers to engage with brands in a highly positive way. As part of Netimperative’s Digital Minds series, Tom Laidlaw, CEO of Videojug, speaks about the power of useful branded content, the long-term implications of social media and the forthcoming YouView web TV platform.
Sitecore event report: Marketers need to “live life online” for digital success
Leading Web content management software (WCMS) provider Sitecore last month held its first London one-day conference highlighting the latest trends in digital marketing while showcasing the online strategies of some of Europe’s best known brands. Paul Shlackman reports…
UK firms ‘unaware they are being talked about online’
Despite its vast potential, many companies have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit, according to a new survey.
UK email industry ‘worth £336 million in 2010’
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.
Boosting conversion rates: Frequent testing is key
Companies can improve conversion rates and business performance by adopting a more systematic and comprehensive approach to testing and optimisation, according to research published today by Econsultancy and RedEye.