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analytics

TagMan gets $2.2m funding boost

January 11, 2011

Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites.

Uncategorized advertising, analytics, Europe, marketing, media

Mobile shopping soars in UK

January 11, 2011

UK shoppers are using mobile phones to access websites and apps more than ever before, with 32% of Brits already having used a mobile to access a retailer website.

Uncategorized analytics, apps, Christmas, retail, UK

Top tips: 12 business technology bets for 2011

January 10, 2011

Whilst 2010 saw the unveiling of hot new products like the iPad and iPhone4 as well as the widespread adoption of the Windows 7 and Android operating systems, 2011 looks set to offer more technology treats. Mark Seemann, the CTO at Outsourcery, takes a look at 12 trends that will play a part in shaping … [Read more…]

Uncategorized analytics, Android, Apple, CRM, Google

News round-up: 7th January 2011

January 7, 2011

This month’s movers and shakers in the digital industry: Gurgle | Barclaycard and Wembley | Xing | Autotrader | Biz Rendezvous353 | Publicis | MyDaily | Videojug | Adobe Scene 7 | Infiniti | Crunch | Qype | Explainia | Underwired | AudienceScience | Videojug and Dailymotion | JiWire | Foviance | Mousebreaker | Kinect … [Read more…]

Uncategorized advertising, agencies, analytics, AOL, apps

Browser wars: Firefox overtakes Internet Explorer in Europe

January 6, 2011

Firefox has overtaken Microsoft’s Internet Explorer as Europe’s browser of choice for the first time, according to new data.

Uncategorized analytics, Europe, Google, Microsoft

Guest comment: Is it crunch time for the cookie?

January 4, 2011

In the last year the EU has introduced new cookie legislation set to be implemented by the UK government by May 2011. Article 5(3) of the Privacy and Electronic Communications Directive states that consent must be given before companies are allowed to place cookies on a web user’s computer or retrieve cookie information already stored … [Read more…]

Uncategorized advertising, analytics, content, global, government

The year in digital: 130 stories that shaped 2010

December 20, 2010

The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]

Uncategorized adspend, advertising, agencies, Amazon, analytics

Browser wars: Google’s Chrome takes bigger bite of market share

December 6, 2010

Google’s browser Chrome is taking an increasing share of global Web usage, while Microsoft’s market leader Internet Explorer is in decline, according to new figures.

Uncategorized analytics, China, global, Google, marketing

Right to reply: Telegraph to charge web readers? How to make to paywall pay

December 2, 2010

The Daily Telegraph is considering going behind a paywall, just months after The Times began charging readers £1 a day for online access. Steve Elsham, head of media at business analytics company SAS looks at how newspapers can make the paywall pay.

Uncategorized advertising, analytics, Apple, comScore, content

News round-up: 29th November 2010

November 29, 2010

This week’s movers and shakers in the digital industry: Sportingbet | Random House | Plusnet | Coca-Cola | Face & Nokia | Strongmail | Bongiono | Invisiblehand | Blue Barracuda | Contiki | Just search | Moneybookers | Tomorrow People | Marie Claire | Stream: 20 | Rank Interactive | RSPCA & I Spy Marketing … [Read more…]

Uncategorized advertising, agencies, Amazon, analytics, Android
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