Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of ‘legitimate’ marketing emails, according to new research.
Twitter has launched a built-in link shortening service that automatically condenses long URLs down to 19 characters.
Rich media and merchandising tools are the most effective online features to attact new customers, according to a new survey.
Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the countiy’s web users accessing social media daily, according to new research.
Brits are generally satisfied with their current online banking services, but are slow to take up mobile banking, and have little interest in connecting to their bank via social media platforms, according to a new survey.
As part of a new Government-backed report, Professor Ian Hargreaves has made 10 major recommendations to free-up restrictive intellectual property and copyright laws that “obstruct innovation and economic growth in the UK”.
YouTube’s founders Steve Chen and Chad Hurley are making plans again. Last week’s purchase of pioneering social bookmark tool Delicious has been followed by a social intelligence tool, Tap11.com. It’s all through their holding company Avos, but given the track record, there’s a lot we should be expecting from Chen and Hurley. Tap11 looks set … [Read more…]
This week’s movers and shakers in the digital industry: Publicis | eModeration & Carat | MGID | wagamama | ADTECH | OpenAmplify & Kantar | eCircle | AWA and Javelin | nugg.ad | Webtrends | yBrant | JiWire | Shazam | LazyTown | Renegade | I Spy Marketing | PapayaMobile | GetJat | Faith Matters … [Read more…]
comScore has begun testing its new Media Metrix Total Universe report, which provides audience measurement for what it claims to be ‘100 percent of a site’s traffic’, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes.
Consumers in mature markets (including the UK) are less receptive to online advertising than those in emerging markets, while all users prefer integrated ad formats, according to a new global study.