Yahoo switches to Bing search results in Europe
Yahoo! has migrated organic search results to Bing across Europe, as the two firms cement the landmark search alliance deal stuck two years ago.
analytics
Ebay tops shopping results searches for Google UK
Ebay.co.uk is the online retail site most likely to feature in shopping results displayed within Google’s UK search engine listings according to a study by search analytics software firm Searchmetrics.
European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
Komli Media buys Indian mobile ad platform ZestADZ
Komli Media, an Asia Pacific media technology platform, has bought ZestADZ , a leading mobile advertising platform.
Right to reply: Baidu deal shows Bing expansion
This week, Microsoft announced a major partnership with Chinese search engine provider Baidu. Horst Joepen, CEO of search analytics company Searchmetrics looks at what this means for the market, and in particular for Microsoft’s ongoing attempts to overhaul Google in search.
Companies ‘struggle with measurement in multichannel world’
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research.
Guest comment: Forget the crystal ball – use your data to predict the future
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.
Top tips: Is Your Web Analytics Breaking The Law?
The new EC Directive on Privacy & Electronic Communications came into force last month and has caused major concerns with website managers who use web analytics systems. The new rules requires positve consent on the use of cookies for web analytics. John Harrison CEO of web analytics company Maxsi, looks at the changes, how it … [Read more…]
Top email marketing tips: Target, re-target and re-target again
A correctly executed email marketing strategy can be a valuable communications channel for a business, helping to drive and support a broad range of activities. Simon Piper, head of partnerships at Consumerchoices.co.uk, describes why email marketing is so important and how to execute a great campaign.
UK e-commerce technology market ‘worth almost £700m’
The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.