Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains … [Read more…]
Big data analytics, biohacking and more integrated social experiences will be key trends in 2013, according to a new report.
ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.
The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now mistrust the value of marketing work, a recent survey also found that fewer than 1 in 3 B2B companies properly measure ROI for marketing activity.
A massive $2bn is predicted to be spent on Cyber Monday in the US, whilst Europeans are going to spread their Christmas shopping over a three-week bonanza, according to new research.
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.
Samsung’s Galaxy S3 has outsold Apple’s iPhone 4S for the first time, becoming the world’s best-selling smartphone during the third quarter of this year, according to new data.
Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.
With more brands turning to Facebook as a way to reach their audiences, Gavin Sinden looks at practical ways you can ensure more of your brand’s posts get seen by fans and their wider circles of friends.
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, … [Read more…]